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MOIN!
This is SonoBeacon. Motion Data Intelligence
SONOBEACON
Welcome to SonoBeacon, your innovator in the world of real-time people flow analysis.
Our company is the pioneer when it comes to creating an in-
depth understanding of people's behavior using state-of-the-art sensor technologies and sophisticated analytical methods.
The combination of sensor technology and modelling techniques enables companies and organisations to record, analyse and interpret the flow of people in real time, always in compliance with the strictest data protection standards.
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Our goal is not just to provide simple counting data, but to offer real added value.
Office Hamburg, Am Pickhuben 2
Tel. +49 (0) 3841 2892 870
Headquarters Wismar
Alter Holzhafen 17a
Tel. +49 (0) 3841 2892 870
The Team
We are there for you
Olaf Stepputat
CEO & Co-Founder
Ünsal Ateá¹£
Sales Director
Kristiaan De Jongh
CTO
Liesa Stange
Data Scientist
Volodymyr Hniedkov
IT System Administrator
Maria Eder
Marketing Manager
INSIGHTS
to SonoBeacon 2024
For a world of positive change: We are trailblazers and set new standards. At SonoBeacon, we believe that traditional ways of thinking need to be broken in order to drive innovation. Through intelligent use of data, we want to improve people's lives and provide great solutions for businesses and operators.
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Welcome to SonoBeacon, an up-and-coming startup from the North. Our common drive is to use technology and a strong business acumen to improve daily life, especially people's movements in public spaces. For us, "better" means not only more efficient and sustainable for infrastructure operators, but also more pleasant for people. In doing so, we attach great importance to safeguarding the right to anonymity.
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Our goal is to create real added value through smart technology and data-driven solutions. We strongly believe that effective use of motion data not only improves efficiency and sustainability, but also helps to increase the quality of life in urban environments. With our passion for innovation and commitment to privacy, we are ready to shape the future of motion data analytics
Media Reports
Publication in the trade press or articles about us
DER NAHVERKEHR
Öffentlicher Personenverkehr in Stadt und Region
Published in 12/2022
DER NAHVERKEHR
"Intelligent planning with
up-to-date passenger data
for public transport"
"Intelligent planen mit
aktuellen Fahrgastdaten
für den ÖPNV"
Our goal is not just to provide simple counting data, but to offer real added value. By providing insights into the behavior of customers or visitors, we help to use resources more efficiently, optimize marketing strategies and refine business processes.
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With deep expertise and a strong commitment to quality and privacy, we are your trusted partner when it comes to understanding and predicting the flow of people, and ultimately moving your business forward.
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Let's work together to unleash the full potential of your data and achieve your business goals.
Published in 9/10 - 2023
Nahverkehrspraxis Ausgabe 9/10 23
"Passenger flows in public transport - State of the Art & Forecast"
"Fahrgastströme im ÖPNV - State of the Art und Ausblick"
MEDIA KIT
News and recent releases
For more information call our PR department at the headquarters in Wismar.
Published at the SB Linked In Channel
July 2025
SONOEDGE PORTABLE
MOTION DATA INTELLIGENCE TO GO
With our new portable sensor kit, companies can now capture motion data wherever it is needed - without fixed installation.
SonoEdge Portable comes in a rugged, compact case and is ready to use within minutes.
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It enables reliable measurements of people flows, dwell times and presence zones - whether in vehicles, at temporary locations or during field tests.
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The data is processed in full compliance with GDPR and supports fast, data-driven analysis in dynamic environments.
August 2025
FROM ROAD TO RAIL
SONOBEACON SOLUTION NOW ON BOARD
Following successful deployments in buses, our sensor technology is now in use on a train - unlocking new mobility insights.
This marks a key milestone in expanding our data solutions for public transport.
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The system captures precise information on passenger volume, dwell times and flow dynamics - supporting operators in optimizing service quality and ressource planning.
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Fully GDPR-compliant, the system integrates seamlessly into existing rail infrastructures and sets the foundation for smarter public transport.
September 2025
MOTION DATA² TOUR
THREE CITIES - ONE VISION
Together with T-Systems International we brought the power of Motion Data Intelligence to life at three top events.
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From the Railway Forum in Berlin to Digital X in Cologne and IAA Mobility in Munich - we showcased how motion data turns into real future-ready solutions.
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Whether in mobility, retail, events or smart cities, our technology delivers insights where they matter most.
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The strong interest and inspiring conversations confirmed our mission of making innovation tangible.
October 2025
MAKE VISITOR FLOWS VISIBLE
WITH SONOBEACON
Movements, hotspots and dwell times - everything that shapes the event experience becomes transparent.
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SonoBeacon uses smart sensors to capture visitor flows in real time, vividly showing how people move through an event and which areas attract the most attention.
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This reveals where crowd gather, wich spots draw focus and how long visitors stay, creating a dynamic picture of event activity.
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'These insights can be directly translated into smart optimizations, making events more appealing and creating experiences that leave a lasting impression.
IMAGE VIDEO
Discover SonoBeacon
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SonoBeacon partners to:
AWARD WINNING
The Wismar-based SonoBeacon GmbH has won first prize in the "Global Supply Chain" category as part of the "Fast Mover" start-up competition 2020. The award was given to innovative logistics concepts in times of Corona. The competition was organized by Digital Hub Logistics GmbH. The winners were selected by a jury of experts consisting of managers from DHL, Volkswagen, the management consultancy Ingenics, the Logistik-Initiative-Hamburg and Hamburger Hafen und Logistik AG. Out of a large number of participants, SonoBeacon GmbH was awarded as the winner in the category "Global Supply Chain" and, in addition to the prize money, will receive several workshops to take its own concepts to the next level
Fast Mover Award
WINNER 2020
DB mindbox Selection Day - Regional Traffic 2024
SonoBeacon chosen to Deutsche Bahn’s signature startup program.
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A reliable forecast of the capacity utilization of buses is essential. Merely taking counts is not sufficient for this, rather the analysis and understanding of the dynamics of passenger flows is paramount.
Therefore, after a tough selection process, SonoBeacon was chosen to put this technology to the acid test in regular operation together at DB Regio.
More news about the project and our associated partners will follow soon.
