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KEY INSIGHTS AT A GLANCE
Discover key facts and insights that highlight the unique value of our solution.
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From implementation to results, explore how we deliver measurable achievements for our clients.
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Join us on this journey to create your own success story!
REFERENCE STORIES
Real results, real impact. Success stories that inspire.
A success story with Deutsche Bahn
how real-time data is reshaping mobility
"PASSION - COMMITMENT - PERSISTENCE"
Olav Hartmann, Digital Product Strategist @ Deutsche Bahn
- describing SonoBeacon -
What started with the Riedbahn rail replacement service quickly became a blueprint for innovation. In just four weeks, we equipped buses, temporary stops and even bike parking at Darmstadt station with our SonoEdge sensors. These portable, privacy-first devices anonymously tracked passenger flows, giving DB Regio real-time insights into occupancy and enabling agile response to fluctuating demand. The result: fewer delays, fewer empty buses and much smoother experience for passengers.
Building on that success, our collaboration expanded rapidly. In the Smile24 on-demand project we help analyze how flexible, data-driven services can relieve pressure on fixed-route buses. At temporary replacement service stops we measured wait and walking times, improving accessibility and wayfinding. And at key transfer hubs, we identified complex mobility patterns that helped streamline connections between modes.
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For short-term needs, we deliver agility: with our portable SonoEdge sensor solution, DB teams could monitor bus usage directly onboard - quick to deploy, privacy-first and packed with actionable insights. Whether during construction works or daily operations, real-time motion data intelligence is a powerful tool for better planning and smarter decisions.
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Even beyond transit: at the DB Innovationstag we brought our expertise into the event space - analyzing visitor movements, dwell times and crowd flows to optimize layouts and improve the guest experience. It is a perfect example of how motion data intelligence can enhance not only mobility, but also how people experience spaces.
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Today our partnership with DB Regio, DB mindbox and other DB units has grown into a long-term relationship built on trust and innovation. Together we have turned pilot ideas into scalable solutions - proving that when real-time, anonymous data meets flexible sensor technology, the result is a smarter, more adaptive transport system for everyone.
Implizit: Unlocking retail insights
how to optimize point of sale performance with SonoBeacon
"Working with SonoBeacon has been a game-changer for us. Their technology provided valuable insights into customer behavior, allowing us to optimize the point of sale selection and campaign performance in real-time."
Frank Rönspiess, CEO @ Implizit
Every business strives to make data-driven decisions. Implizit wanted to truly understand visitor behavior at their customers’ points of sale. They were looking for a way to measure foot traffic, identify peak hours and optimize promotional strategies. That is where SonoBeacon came in.
Implizit needed deeper insights into customer behavior at selected kiosks and gas stations. While traditional methods like manual counting and sales data provides partial visibility, they lacked real-time, precise tracking. The company wanted to answer key questions: When are the busiest hours? Which locations attract the most visitors? How do seasonal trends affect customer flow?
To tackle this challenge, SonoBeacon deployed its innovative SonoEdge sensors at multiple points of sales. These small, autonomous sensors detected mobile devices in the vicinity, creating anonymized datasets without storing personal information – ensuring full GDPR compliance. The data was securely transmitted to the SonoCloud platform for analysis. SonoBeacon gathered valuable insights that revealed clear patterns in visitor traffic.
With SonoBeacon’s motion data intelligence, Implizit gained a competitive edge. Instead of relying on assumptions, they could now make strategic decisions based on real visitor behavior. This not only enhances customer engagement but also maximizes the effectiveness of every promotional effort. SonoBeacon believes that knowledge is power and data is the key to unlocking it.
By harnessing the power of motion data, Implizit is able to improve promotional planning, reduce costs and boost sales. This project demonstrated how data-driven decisions can transform marketing efforts and lay the foundation for ongoing success.
HEAG mobilo optimizes transport
with SonoBeacon technology
"Through the mobiSmart project, we are learning a lot about which connections and transfers are in demand at specific times. By expanding the scope to all vehicles, we are increasing the data base and will be able to adapt public transport services even better to the needs of passengers in the future."
Johannes Gregor, Managing Director @ HEAG mobilo
When HEAG mobilo set out to improve their public transport services, they needed more than just guesswork - they needed hard data to understand passenger behavior. That is where SonoBeacon came in.
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In 2023, we partnered with HEAG mobilo to introduce our technology equipping 27 buses with our SonoEdges. These sensors, designed to anonymously detect mobile devices via wi-fi, delivered real-time insights into passenger volumes and routes. The results were clear: data accuracy surpassed 80 %, proving the success of our smart solution.
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Impressed by these insights, HEAG mobilo expanded the system to cover their entire fleet of buses and trams (excluding ST12 trams). With SonoBeacon's technology​ now deployed across the network, HEAG mobilo can precisely track how and when passengers use their services. This data helps the transport provider to fine-tune schedules, improve capacity on high-demand routes and ultimately provide a more efficient and responsive service.
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By using machine learning to enhance the accuracy of its system, SonoBeacon ensured that HEAG mobilo can make decisions based on reliable, actionable data. It is not just about counting passengers – it is about understanding the dynamics of intermodal passenger flows and thus making an important contribution to smarter cities.
This project is set to transform public transport in Darmstadt. Our cutting-edge technology is at the heart of this transformation, empowering HEAG mobilo with the tools they need to improve passenger experience and operational efficiency.